In its key role for the industry, Criterion drives forward the development of sustainable standards and governance services that are vital for the movement of data and the automation of processes in the UK’s long-term savings, investment, pensions and protection markets. Criterion standards are used by leading providers, platforms, advisers, promoting efficiency throughout the industry. They provide the backbone for the exchange and movement of data for a large range of processes, helping organisations to significantly cut the costs of linking between systems and are used millions of times a day.
Karl Greenway - Director of Wealth Platforms, Aviva
Karl is an experienced financial services executive and has worked at Aviva for nearly 20 years, originally joining as a graduate from Warwick University in 2005. Karl oversees proposition development for Aviva’s advised, direct and workplace platforms, driving everything from strategy definition and prioritisation, through to solution and delivery.
As a leader of 75 employees across the UK, Karl is at the forefront of platform innovation and operational excellence. He oversees ongoing support for these platforms, including issue management, service monitoring, data and integrations, all of which are key to ensuring smooth platform operations and effective customer service.
As a chartered marketer, with a strong passion for user experience, Karl has been instrumental in enhancing Aviva’s digital offerings and driving profitable growth in the wealth sector. Having worked closely with FNZ since the launch of the direct platform in 2015, his expertise and leadership will be invaluable as he steps into his role as Director at Criterion.
Danny Wynn - Director, Record Keeping Platforms, - Global Platforms Solutions, Fidelity
Danny has been with Fidelity since 2015, leading the core technology teams covering their retail platform and workplace investing businesses. He is an experienced senior leader with nearly 30 years’ experience in financial services.
Danny graduated from the London School of Economics in 1996, before starting his career at Legal & General and then Allfunds Bank. His experience spans both protection and wealth, with leadership roles across strategy, propositions, marketing, business development, risk, operations, and change.
With a proven track record of delivering transformative technology solutions, Danny’s expertise will be instrumental in shaping Criterion’s continued success in an evolving financial landscape.
Pat Shea, Chairman, Criterion:
“We are delighted to have Karl and Danny join the Criterion Board. It is important that we continue to bolster capability, expertise and build bench strength from across the industry. The wide experience they have from their careers, will be particularly useful. Criterion is firmly established as a strong and integral part of the financial services industry and we have a responsibility to ensure the business is governed effectively, by suitable industry representatives.”
Danny Wynn commenting said:
“As a long-standing supporter of industry collaboration, Aviva is a strong advocate of effective standards and governance as it provides a great opportunity for our whole industry to work together to the benefit of customers. I have watched with interest over the last few years as Criterion has extended its work with the investment platform and DFM communities to produce standards for key processes that support the management of model portfolios on platforms.”
Karl Greenway commenting said:
“Fidelity is a strong advocate for the work of Criterion and the vital role it plays in the industry eco-system. Both the industry knowledge that Criterion bring and the collaborative approach to maintaining the standards, ensure they evolve in line with firms’ requirements and to keep pace with any changes to the regulatory environment. The Criterion standards take risk out of our business by creating an approach to data integration that is agreed and understood right across the industry.”
