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Where do we go from here: the protection market's next chapter
From AI transformation to losing customers – this panel didn't shy away from the big questions.
The Financial Conduct Authority’s pure protection market study landed lighter than many expected. No sweeping interventions. No dramatic overhaul. Instead, a considered verdict: the market works well - but the protection gap is real, it's significant, and closing it is now the industry's responsibility.
So, what does that actually mean for the people building, distributing and underwriting protection every day? And where does underwriting - the engine at the heart of every protection decision - fit into the solution?
On 20 May, we gathered five of the sharpest minds in the protection market to find out: Adam Higgs, Head of Protection at St. James’s Place, Dale Woodward, Principle Underwriting Consultant at iPipeline, Georgia Perkins, Market Development Manager at Legal & General, Mark Cracknell, Commercial Director at UnderwriteMe and Scott Machin, Proposition Manager at Criterion.
The panel tackled why underwriting belongs at the front of the customer journey, not the back. They reframed dropout as an industry issue to be addressed, not an industry inevitability. They got into the real cost of medical evidence bottlenecks - and why digital access to medical records could be the single biggest game changer for customers with complex needs. They challenged the market's ambition on AI - and made the case that transformation, not efficiency, is the real prize.
Watch the full recording to hear the panel in their own words - including their individual silver bullet solutions for the industry's biggest challenges.
Watch now:
